Struggles in Obtaining Medical Care Revealed in Prudential's Commissioned Study: Asia's Healthcare Challenges
In a recent report commissioned by Prudential plc, it has been revealed that a significant number of patients are struggling to find the right care when they have health concerns. The report, titled "Patient voices: experiences of healthcare access Asia", is an initiative by Economist Impact, a think-tank that combines rigorous analysis with creative storytelling to engage a globally influential audience.
Arjan Toor, CEO of Health at Prudential plc, emphasized the need for clearer help for patients to navigate the healthcare system. The report, based on a survey of 4,302 people conducted in April to May in 2025, examines individuals' experiences in accessing healthcare services in four Asian markets: Hong Kong, Indonesia, Malaysia, and Singapore.
The study found that 55% of respondents find it difficult to determine where to access healthcare when they have health concerns. Moreover, 55% of patients report not having the right information to make decisions about their medical treatment. This lack of information can lead to delays in seeking care, with 80% of respondents citing the fear of becoming a financial or care burden on loved ones as the most frequently cited reason for delaying care.
The report also highlights the increasing reliance on digital tools for healthcare guidance. Almost 40% of patients use digital tools including artificial intelligence (AI) for treatment guidance after initial diagnosis. Patients are increasingly trusting digital sources to guide treatment decisions after diagnosis.
However, the report also reveals that one-third of respondents find the cost of healthcare to be higher than expected. Nearly five in ten respondents turn to social safety nets such as family, charities, loans, or crowdfunding due to high healthcare costs.
Prudential plc, which provides life and health insurance and asset management in Greater China, ASEAN, India, and Africa, has dual primary listings on the Stock Exchange of Hong Kong and the London Stock Exchange. The company also has a secondary listing on the Singapore Stock Exchange and a listing on the New York Stock Exchange in the form of American Depositary Receipts.
The full report can be accessed at this link: https://www.prudentialplc.com/. Prudential is not affiliated with Prudential Financial, Inc. or The Prudential Assurance Company Limited.
In conclusion, the report underscores the importance of shaping healthcare around what patients need. As healthcare systems become increasingly complex, it is essential that patients have access to clear, accurate, and timely information to make informed decisions about their care.
