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Sports apparel brand BUFF ventures into a new market by introducing high-performance socks, catering to the needs of athletic and outdoor enthusiasts.

Versatile Socks with an Emphasis on Functionality, Aesthetic, and Activity-oriented Wear by BUFF®.

Sport apparel brand BUFF enters a fresh category by unveiling Performance Socks, designed for sport...
Sport apparel brand BUFF enters a fresh category by unveiling Performance Socks, designed for sport and outdoor enthusiasts.

Sports apparel brand BUFF ventures into a new market by introducing high-performance socks, catering to the needs of athletic and outdoor enthusiasts.

## Introducing BUFF® Socks: A New Performance Sock Collection for Outdoor Enthusiasts

BUFF®, a renowned brand trusted by adventurers worldwide for over 30 years, is expanding its product line with the introduction of BUFF® Socks. This new range is designed to cater to active lifestyles, including trail running and long-distance hiking.

## Features and Benefits

BUFF® Socks are engineered to deliver premium performance while being environmentally conscious. The collection is built on three technical materials: CoolNetTM, DryFlx®, and Lightweight Merino Wool.

- **CoolNetTM:** Lightweight and breathable, these socks utilize HeiQ Smart Mint Cooling and Odour Technology for freshness during runs. - **DryFlx®:** Quick-drying fabric and breathable zones make these socks ideal for intense runs, providing cooling and comfort. They also feature HeiQ® Smart Mint Cooling for additional cooling properties. - **Lightweight Merino Wool:** Ethically sourced merino wool offers natural odour resistance and temperature regulation, ensuring comfort during outdoor activities.

Other key features include moisture management, light cushioning, and arch compression for stability and comfort. The socks will be available in two lengths: Crew and Quarter, and in sizes S-XL (EU 36-47).

## Sustainability Focus

BUFF®'s commitment to reducing environmental impact continues with the sock collection. Each pair of BUFF® Socks is made from recycled or natural fibers, and the manufacturing process is responsible and eco-friendly.

## Availability

The new BUFF® Socks range will be available for purchase on [buff.com/gb/](http://buff.com/gb/) from June 9. They will also be available for purchase online and at select retailers across Europe.

While this article focuses on BUFF® Socks, other performance sock collections for outdoor enthusiasts often share similar features and benefits. These include breathable mesh and moisture-wicking yarn, snug compression, extra padding and reinforcement, mesh ventilation zones, traction and grip, style and variety, and sustainability.

For the most accurate and detailed information on BUFF® Socks, refer directly to the brand’s official materials or product listings.

  1. Adventurers worldwide can rely on BUFF® for not only their headwear, but now also performance socks, specifically designed for trail running and long-distance hiking.
  2. BUFF® Socks are engineered with three technical materials - CoolNetTM, DryFlx®, and Lightweight Merino Wool - providing benefits such as breathability, quick-drying, odor resistance, and temperature regulation.
  3. The health-and-wellness focus of BUFF® Socks is evident in features like moisture management, light cushioning, and arch compression, ensuring stability, comfort, and optimal performance during outdoor activities.
  4. BUFF® continues its commitment to sustainability by manufacturing the socks responsibly, using recycled or natural fibers, and focusing on eco-friendly processes.

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