Soccer star Alex Morgan charting her path beyond the field through pitch presentations in her professional career progression
In a remarkable shift from her illustrious soccer career, Alex Morgan, a soccer superstar, is now making waves in the world of business, advocacy, and philanthropy.
Business Ventures
Morgan's business acumen is evident in her co-founding of the media brand, Togethxr. This innovative sports company, built by female athletes for female athletes, provides content production, brand consulting, advocacy, and support services for female athletes who are also mothers. Togethxr is trusted by both female athletes and brands, making significant strides in the women's sports industry.
In addition to Togethxr, Morgan has also co-founded the wellness company Just Live, targeting health and wellness products. Her entrepreneurial spirit extends to investments in diverse companies such as Equip (an eating disorder treatment platform), Teamable (a recruiting platform), TMRW Sports (technology for golf), and Soccer Post (a soccer gear retailer).
Morgan's marketability as an athlete continues to expand, with numerous endorsement deals, including major brands like Coca-Cola, Google, and Chipotle. These partnerships have been a constant throughout her 2021-2022 period.
Advocacy
Through her media brand Togethxr and public presence, Morgan champions women’s sports, equity, and empowerment. She uses her platform to push for greater visibility and support for female athletes, making a significant impact in the realm of sports advocacy.
Philanthropy
While specific philanthropic initiatives are less detailed, Morgan's investment in Equip indicates a commitment to addressing mental health issues, specifically eating disorders. Her general involvement in wellness and female empowerment suggests ongoing philanthropic intentions through her ventures and partnerships.
The Future
These activities illustrate Morgan’s multidimensional approach to her post-athletic career, blending entrepreneurship, social advocacy, and investment to impact sports culture and beyond.
In exciting news, women's sports now account for 16% of the total TV time devoted to live games and related coverage, according to research conducted by Deloitte and the Collection. This number is expected to reach 20% by next year, signifying a promising future for women in sports.
Alex Morgan's journey from professional soccer to business, advocacy, and philanthropy is a testament to her resilience and ambition. Her story continues to unfold, and we eagerly await her future achievements.
New episodes of "Strictly Business" - Variety's weekly podcast featuring conversations with industry leaders about the business of media and entertainment - debut every week and can be downloaded at various platforms including Apple Podcasts, Amazon Music, Spotify, Google Play, SoundCloud, and more.
[1] Source: [Link to the original source] [2] Source: [Link to the original source] [3] Source: [Link to the original source]
- Alex Morgan, a former soccer superstar, has co-founded Togethxr, an innovative sports company that produces content and provides support services for female athletes who are also mothers.
- Morgan's entrepreneurial spirit also extends to investments in diverse companies such as Equip (an eating disorder treatment platform), Teamable (a recruiting platform), TMRW Sports (technology for golf), and Soccer Post (a soccer gear retailer).
- Through her media brand Togethxr, Morgan champions women’s sports, equity, and empowerment, making a significant impact in the realm of sports advocacy.
- Morgan's involvement in wellness and female empowerment, as demonstrated by her co-founding of Just Live and investment in Equip, suggests a commitment to addressing mental health issues, specifically eating disorders, in her philanthropic endeavors.
