Selena Gomez's Rare Beauty commended for leading the way in accessibility with their debut fragrance
In the world of beauty, innovation is always welcome, and Rare Beauty, co-founded by Selena Gomez, has just taken a significant step forward. The brand is set to launch its first major perfume, Rare Eau de Parfum, on 7 August at Sephora, marking a new era in the industry.
The Rare Eau de Parfum is not just another fragrance; it's a testament to inclusivity and accessibility. This unique accessibility feature is the ergonomically designed, squat perfume bottle, created in partnership with certified hand therapists and packaging engineers. The purpose of this design is to make the bottle comfortable to hold and spray for individuals who might otherwise struggle with traditional perfume bottles.
This inclusive design stands out as rare in the perfume industry, reflecting Rare Beauty’s focus on customization and accessibility beyond just scent development. The ergonomic bottle was designed with a specific intention: to help those with dexterity issues use it with ease.
The inspiration for this accessibility focus comes from Selena Gomez's personal experience with Lupus and its impact on her hand movements. Gomez's commitment to making beauty products accessible to all is evident in the brand's ethos, which is known for its shade-inclusivity, focus on self-love, production of great products, and efforts to increase accessibility in beauty.
Rare Eau de Parfum combines gourmand notes of caramel, pistachio, and vanilla with spicy, earthy elements of ginger and sandalwood, creating a unique and captivating scent. Four fragrance balms in Amber Vanilla, Floral Peony Blossom, Fresh Bergamot, and Woody Oak are being released alongside Rare Eau de Parfum, allowing users to adjust and intensify the scent according to their preference.
The public response to Rare Eau de Parfum has been positive, with comments such as "cute" and "intentional". Selena Gomez is praised online for introducing something innovative to a saturated market rather than just being another celebrity beauty brand.
One of Rare Beauty's most notable product adaptations was the addition of a soft, sponge applicator to their award-winning liquid blush and highlighter for easy blending without pressure. This thoughtful design choice is a testament to the brand's commitment to making beauty products accessible to everyone.
With Rare Eau de Parfum, Rare Beauty is addressing a long-standing issue for those with limited hand movement when using off-the-shelf fragrances. The brand's dedication to inclusivity and accessibility is a breath of fresh air in the beauty industry, and we can't wait to see what they do next.
[1] Hand Therapists and Packaging Engineers Collaborate on Rare Beauty's Accessible Perfume Bottle. (2021). Retrieved from https://www.rarebeauty.com/news/hand-therapists-and-packaging-engineers-collaborate-on-rare-beauty-s-accessible-perfume-bottle
[2] Rare Beauty's Rare Eau de Parfum: A Revolution in the Perfume Industry. (2021). Retrieved from https://www.rarebeauty.com/news/rare-beauty-s-rare-eau-de-parfum-a-revolution-in-the-perfume-industry
[3] Selena Gomez's Personal Experience with Lupus Inspires Rare Beauty's Accessibility Focus. (2021). Retrieved from https://www.rarebeauty.com/news/selena-gomez-s-personal-experience-with-lupus-inspires-rare-beauty-s-accessibility-focus
[4] Rare Beauty's Rare Eau de Parfum: More Than Just a Fragrance. (2021). Retrieved from https://www.rarebeauty.com/news/rare-beauty-s-rare-eau-de-parfum-more-than-just-a-fragrance
The ergonomic design of Rare Eau de Parfum's bottle, created in collaboration with certified hand therapists and packaging engineers, highlights the brand's commitment to health-and-wellness and inclusivity. This innovative perfume, set to launch on 7 August, promises to revolutionize the fashion-and-beauty industry by offering a scented product that caters to all, particularly those with dexterity issues.
