Overcoming substantial obstacles is essential for creating dependable geolocation solutions, according to Ron Braunfeld.
In 2024, Xpoint made significant strides in expanding its presence in established and emerging markets, introducing cutting-edge solutions like Trust Mode, and strengthening partnerships with key operators.
Developing reliable geolocation solutions involves overcoming challenges such as maintaining pinpoint accuracy across diverse environments, ensuring system resilience during peak activity, and mitigating sophisticated fraud attempts. Xpoint addresses these challenges by utilizing advanced algorithms that process real-time data from multiple sources, including Wi-Fi and cellular networks, for precise location verification.
Trust Mode, a patent-pending feature introduced by Xpoint, is designed to minimise geolocation checks and reduce costs for operators while maintaining compliance with state regulations. This innovation has shown significant reductions in geolocation checks in various states, such as Ohio (27%), Arizona (53%), Colorado (30%), and Iowa (25%).
Geolocation technology plays a crucial role in the iGaming and sports betting industry by ensuring compliance for operators and building trust for consumers. Xpoint's geolocation services aim to help operators stay competitive and compliant in a market where precision and customer trust are critical. Trust Mode also reduces device battery usage without compromising accuracy, improving user experience.
Operators in Brazil must navigate complexity while adapting to differences in infrastructure, payment preferences, and consumer behaviour. Xpoint's technology is well-suited for the Brazilian market, offering the flexibility and scalability needed to meet the challenges posed by this environment. Xpoint's short-term goals in Brazil include establishing strong partnerships with operators, providing compliance-ready solutions tailored to the region, and supporting clients as they scale in what is poised to become one of the world's largest betting markets.
Xpoint is a geolocation technology provider that focuses on the iGaming and sports betting industry. The company remains focused on the future, aiming to continue pushing the boundaries of geolocation technology, expanding its global footprint, and delivering solutions that empower clients to thrive in an increasingly competitive landscape.
Moreover, Xpoint's geolocation services aim to ensure regulatory compliance while delivering operational benefits such as enhanced user experiences and improved scalability. The Brazilian iGaming and sports betting market is at a different stage of maturity compared to the United States, with unique regulatory challenges such as rapidly evolving legislation and localized licensing requirements. Xpoint was founded to address the gaps in existing geolocation solutions, particularly in terms of flexibility, efficiency, and cost-effectiveness.
As Xpoint continues to innovate and expand, the best is yet to come for this pioneering geolocation technology provider.
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