Medical-grade period tracking, provided by Belfast's femtech startup Joii, now available to the general public.
In a groundbreaking development for women's health, Dublin-based femtech startup Joii has launched a unique menstrual pad and mobile app that offers objective, data-driven insights into menstrual health. The system, which combines AI-powered image analysis and pad-scanning volume analytics, is set to change the way menstrual health is understood, monitored, and discussed.
The innovative technology, backed by clinical research and real-world validation, provides users with precise quantification of menstrual blood volume and clot sizes. This marks a significant departure from traditional tracking methods, which often rely on subjective tracking and vague language.
Joii's mobile app uses advanced computer vision and machine learning algorithms to analyze photos of used menstrual pads. The app interprets the scanned images to provide a quantified evaluation of period flow and clotting patterns, data points that are clinically significant but often overlooked.
The system uniquely integrates specially designed disposable menstrual pads that users wear, then scan with the Joii app. The app's AI-enabled analysis delivers instant reports detailing menstrual volume (in millilitres), average flow, clot size, and symptom trends.
The app offers unprecedented insights into menstrual health through AI-powered image analysis. Joii's CEO, Justyna Strzeszynska, established the startup motivated by her personal journey with menstrual health issues. She struggled with finding the cause or treatment for her issues due to a lack of reliable and accurate methods for measuring menstrual flow.
The app is particularly beneficial for individuals experiencing heavy bleeding, those on long diagnostic journeys, such as endometriosis, and those seeking a better understanding and control over their menstrual health. Heavy menstrual bleeding affects 1 in 3 women, yet diagnosis and treatment are frequently delayed due to vague language like "heavy" or "normal".
Joii's research has revealed a 62% improvement in communication with GPs, a 288% increase in symptom screening efficacy, and a 134% increase in menstrual health literacy. Over time, the app builds personalized insights into cycle patterns and flow trends.
The app's clinical credibility is further enhanced by its CE-marking as a Class I medical device in the UK and its partnership with leading research institutions to explore the untapped potential of menstrual blood as a non-invasive diagnostic tool.
Joii's technology aims to change the way menstrual health is understood, monitored, and discussed. The app is free to download on iOS and Android devices, and Joii Evaluation Pads are available for purchase from selected health stores, pharmacies, and online from www.joiicare.com.
Dr Kushal Chummun, a Consultant in Obstetrics and Gynaecology, finds Joii's app to be "really, really good". Dr Fatema Mustansir Dawoodbhoy, Clinical Advisor to Joii, believes the app will offer her better insights into patients' symptoms.
In addition to its clinical benefits, Joii's eco-conscious product design aligns health monitoring with environmental consciousness and ethical product design. The menstrual pads are made from eco-considerate materials with recyclable packaging. Joii is also developing reusable and flushable pad formats, emphasizing sustainability and user choice.
In summary, Joii’s menstrual health system innovates by using AI to analyze scanned menstrual pads, delivering precise volume and clot size measurements alongside sustainable period care options. This pioneering approach offers unprecedented menstrual health insights, empowering users and healthcare professionals alike with clinically relevant data that goes beyond traditional tracking methods.
The Joii app, equipped with advanced computer vision and machine learning algorithms, analyzes scanned menstrual pads to provide quantified evaluations of period flow and clotting patterns. This technology, integrated with specially designed menstrual pads, aims to revolutionize women's health, particularly benefiting those experiencing heavy bleeding or seeking a better understanding of their menstrual health.
The innovative system, which combines AI-powered image analysis and pad-scanning volume analytics, is set to change the conversation around menstrual health, providing objective, data-driven insights and potentially serving as a non-invasive diagnostic tool.
