Leading Ladies of Lingerie Fashion in 2025: A Ranking of the Most Scorching Models
In 2025, the world of lingerie modeling is undergoing a significant transformation, with a focus on comfort, inclusivity, and technological innovation. This evolution is not only influencing fashion trends but also reshaping cultural attitudes.
Comfort and Luxury Fusion
Lingerie is now blending luxurious style with all-day comfort, using feel-good fabrics that are both elegant and wearable beyond special occasions. Women are increasingly demanding lingerie that is both glamorous and comfortable, reflecting a consumer shift towards wellness-oriented fashion.
Technological Integration
Smart fabrics and wearable tech are becoming more common in lingerie design. This development aims to enhance functionality, addressing performance, comfort, and personal health needs without sacrificing style.
Architectural and Sculptural Designs
Intimate apparel is adopting bold, high-fashion elements like structured corsets and geometric cutouts, elevating lingerie to wearable art and pushing creative boundaries in modeling and design.
Inclusivity and Diversity
The trend towards gender-neutral lingerie continues, expanding options that accommodate all genders and body types. This inclusivity aligns with the body positivity movement demanding authentic representation and products catering to diverse skin tones and shapes.
Sustainability and Ethical Production
Growing consumer awareness is driving demand for lingerie made from sustainable and eco-friendly materials produced under ethical standards, reinforcing lingerie’s role as an expression of personal and social values.
Empowerment and Wellness Focus
The lingerie industry is empowering consumers to prioritize their own comfort and body health, moving away from traditional ideals of lingerie purely as objects of external allure. Wellness-driven lingerie emphasizes wireless, unstructured designs that support health and personal choice over outdated restrictive norms.
Market Growth and Digital Expansion
The lingerie market continues robust growth, projected to reach over $182 billion globally by 2035, fueled in part by specialty branded stores and rapid expansion of online retail experiences enhanced with virtual fitting technologies, reflecting broader digitization in fashion retail.
Cultural Acceptance of Diversity
Increased modeling of plus-size, gender-neutral, and ethnically diverse lingerie models is helping reshape cultural perceptions of beauty and intimacy, fostering a more inclusive definition that resonates with contemporary global audiences.
This landscape of lingerie in 2025 highlights a transformative period where fashion and culture intersect to create more inclusive, health-conscious, and innovative intimate apparel, reshaping industry standards and societal norms simultaneously.
Key Players in 2025 Lingerie Modeling
- Jasmine Tookes, known for her bright smile and fit body, is still one of the top lingerie models in 2025, bringing fun and energy to her work.
- Lais Ribeiro, a Brazilian model, is known for her tall figure, warm smile, and support for autism awareness.
- Bella Hadid, a top supermodel, has made a significant impact in the lingerie world, working with major brands and walking in famous fashion shows.
- Winnie Harlow, known for her unique beauty and vitiligo, is a strong force in lingerie modeling in 2025, working with top brands and doing major fashion shows.
- Adriana Lima, despite retiring from Victoria's Secret in 2018, remains one of the most famous lingerie models in 2025, with her timeless beauty still captivating audiences.
Models as Advocates
In 2025, models are using their voices to support causes like mental health and equality. Many models now have their own lingerie or swimwear brands, demonstrating their business acumen. A model's online presence is just as important as their modeling jobs, with social media playing a significant role.
Embracing Diversity
More diversity is being included in lingerie modeling in 2025, with models of all shapes, ages, skin colors, and abilities being featured. Winnie Harlow has helped open the door for models who look different, making beauty more inclusive, and speaks out for diversity in fashion. The focus is on loving all body types in lingerie modeling, not just one ideal look.
Models as Role Models
The top lingerie models in 2025 are more than just pretty faces, they are strong, smart, and inspiring individuals who support good causes and break old rules. Lais Ribeiro is a favorite in lingerie campaigns and fashion shows in 2025, and is admired for her hard work and positive attitude. Bella Hadid sets trends with her everyday outfits, moving easily between high fashion and lingerie modeling. Adriana Lima supports age positivity in the lingerie modeling industry, showing that it's not just for young people.
- Lingerie models in 2025 are no longer just celebrated for their physical appearance, but also for their advocacy efforts for causes such as mental health and equality.
- With the rise of social media, models' online presence has become just as important as their modeling jobs, enabling them to connect with their fans and promote their brand values.
- Embracing diversity is essential in the lingerie modeling industry in 2025, with an increased focus on representing individuals of various shapes, ages, skin colors, and abilities, as exemplified by Winnie Harlow's efforts to make beauty more inclusive.
- The fusion of comfort, luxury, and technology is driving the design of lingerie, resulting in versatile pieces that can be worn for both everyday activities and special occasions.
- The health and wellness focus in the lingerie industry is leading to a shift in design, with more emphasis on wireless, unstructured pieces that support overall health and personal choice, rather than restrictive norms.
