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Leading Ladies of Intimate Apparel in 2025: A Look at the Most Sizzling Models in Lingerie

Top 5 Sizzling Lingerie Models of 2025, embodying self-assuredness, grace, daring fashion trends, and international allure in this season's most scorching fashion advertisements.

Leading Ladies of Lingerie Fashion in 2025: A Roundup of the Steamiest Models
Leading Ladies of Lingerie Fashion in 2025: A Roundup of the Steamiest Models

Leading Ladies of Intimate Apparel in 2025: A Look at the Most Sizzling Models in Lingerie

Published on 9th July 2025

The lingerie industry has undergone a remarkable transformation in the past few years, with a dynamic blend of diversity, sustainability, technology, body positivity, business innovation, and advocacy shaping its modern landscape.

Top lingerie models, such as Bella Hadid, Winnie Harlow, Adriana Lima, and Lais Ribiero, are leading this change, using their platforms to promote body positivity, gender neutrality, and sustainability.

Bella Hadid, a top supermodel, has made a significant impact in the lingerie industry, setting trends with her everyday outfits and working with major brands. Her advocacy for mental health issues has also resonated with fans, making her a strong force in the industry.

Winnie Harlow, known for her unique beauty and advocacy for inclusivity, is another strong force in lingerie modeling. She speaks out for diversity in fashion and educates people about vitiligo, a condition that affects her skin.

Adriana Lima, despite retiring from Victoria's Secret in 2018, remains one of the most famous lingerie models. She now focuses on acting and hosting, but her influence in the industry remains undiminished. Lais Ribiero, admired for her tall figure and warm smile, is a favourite in lingerie campaigns and fashion shows.

The focus in lingerie modeling is shifting towards body positivity, promoting confidence in all body types. Brands like Understatement highlight this with inclusive sizing ranges and styles that combine bold aesthetics and uncompromising comfort without sacrificing support or style.

Eco-friendly fashion has gained critical traction, with sustainable lingerie labels like Stripe & Stare collaborating to create collections focused on comfort, sustainability, and fashion-forward design. Materials such as ECONYL® (a recycled nylon) and priorities on comfort over underwiring typify this shift.

Social media's power continues to drive the lingerie modeling scene, with new faces gaining exposure and global campaigns leveraging platforms for wider engagement and authentic representation of body positivity and confidence.

On the business front, the lingerie market is growing significantly, expected to rise from $27.38 billion in 2025 to $51.09 billion by 2032. Specialty stores dominate sales, valued for expertise and personalized service, while online retail is the fastest-growing distribution channel, bolstered by virtual fitting and AR technology that enhance customer experience and encourage discreet shopping.

The incorporation of technology into lingerie, such as smart fabrics and wearable tech, is becoming mainstream. This trend includes functional yet stylish pieces designed for comfort, health tracking, and performance, expanding lingerie’s role in everyday life.

Many models and brands are increasingly speaking up for social causes, reflecting a socially conscious shift in the industry ethos. This commitment to causes related to identity, environment, and wellbeing is shaping a modern lingerie landscape that is stylish, functional, and socially impactful.

In essence, the lingerie modeling industry in 2025 is defined by its commitment to diversity, eco-conscious innovation, empowered self-expression enhanced by social media, inclusive designs promoting body positivity, strong business growth fueled by omnichannel retail strategies, and a proactive stance on causes related to identity, environment, and wellbeing. These elements are shaping a modern lingerie landscape that is stylish, functional, and socially impactful.

  1. Bella Hadid, an influential figure in the lingerie industry, not only sets trends with her fashion choices but also advocates for mental health issues, resonating with her fans and making a strong impact.
  2. Winnie Harlow, known for her beauty and advocacy for inclusivity, uses her platform as a top lingerie model to promote diversity in fashion and educate people about vitiligo.
  3. The health-and-wellness aspect of the lingerie industry is evolving with the incorporation of technology, such as smart fabrics and wearable tech, designed for comfort, performance, and health tracking.
  4. In the realm of lifestyle and fashion-and-beauty, the lingerie industry is embracing mental health and body positivity, promoting confidence in all body types and celebrating diversity.
  5. As pop-culture icons, celebrities like Bella Hadid, Winnie Harlow, Adriana Lima, and Lais Ribiero are leading this change, using their platforms to drive inclusivity, body positivity, and sustainability in the lingerie industry.
  6. The transition in the lingerie modeling scene is being propelled by social media, as new faces gain exposure and global campaigns leverage these platforms for authentic representation and engagement.

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