Interruption in Men's Suiting Industry
Cheegs: Modernising Men's Comfort Hoodies with Dress Shirts in Mind
Cheegs, a Minneapolis-based men's clothing brand, is shaking up the traditional dress shirt market by combining modern designs with technical fabrics. Founded by Chad Heegaard in 2019, the brand has gained a reputation for its innovative collarless comfort hoodies, which have been praised for their comfort and practicality.
Chad noticed a trend towards more casual outfits, but observed that men were still wearing collars. Frustrated by the impracticality and discomfort of collared shirts and ties, he decided to create a company that focuses on optimal comfort and breaks traditional norms.
Cheegs' first product, launched at the end of 2020 on Kickstarter, was a collarless comfort hoodie with features such as NASA heat regulating technology, stain resistance, wrinkle resistance, and breathability that reduces perspiration by 48%. The campaign was successful, raising $40,000, and since then, the brand has sold over 1000 hoodies around the world.
Many others agree with Chad about the comfort of the Cheegs collarless comfort hoodie. Customers have positive things to say about the brand, with praise for its innovative design, high-quality materials, and commitment to comfort.
Chad believes that the world is moving away from the collar and tie look and considers the Cheegs collarless comfort hoodie to be the most comfortable on the planet. Although Cheegs is still a small company, they are thinking about the future and continue to offer innovative comfort hoodies that cater to the modern man's desire for comfort and style.
In June 2021, Cheegs launched their e-commerce site after a successful crowdfunding campaign, making their products more accessible to customers worldwide. With a personal style that influences his decision-making, Chad Heegaard is leading the way in modernising men's comfort hoodies and making comfort a priority.
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