"In findings that underscore the prevalence of problematic consequences associated with extended exposure to high volumes of music, a recent survey indicates that more than half of Gen Z individuals have already encountered hearing difficulties."
In a recent survey conducted by the Royal National Institute for Deaf people (RNID), it was found that despite a high awareness of the risks associated with permanent hearing loss due to loud music, approximately 35% of Generation Z respondents do not plan on wearing earplugs or hearing protection at gigs and festivals. This percentage, which is roughly the same as other age groups, has sparked concern among earplug manufacturers and live promoters who are now focusing on making hearing protection both appealing and accessible to Generation Z.
The primary strategy involves designing earplugs that preserve music quality while protecting hearing. This involves filtered or high-tech custom earplugs that reduce volume safely but keep sound clear, allowing users to "still enjoy live music" without distortion or muffling.
Another key measure is offering earplugs for free or at low cost at venues and festivals. These earplugs are often available behind bars or at information points on request, with the aim of lowering the barrier to use. To better appeal to younger audiences who seek individualized and fashionable options, earplugs are also being promoted with a variety of colors and styles.
Education about hearing risks and practical tips for protection is also being incorporated into festival and event messaging. This approach aims to raise awareness without being overly technical or alarming. Moreover, hearing protection is being emphasized as an essential festival item, alongside common gear like waterproof jackets and chargers, to normalize earplug use among festival-goers.
According to Franki Oliver, Audiology Manager at RNID, the findings highlight the frequency of dangerous side effects from loud music exposure, despite people's high awareness of the risks. Exposure to loud sound levels is one of the leading causes of hearing loss and tinnitus, she added. Over half (58%) of the surveyed respondents reported experiencing tinnitus, temporary hearing loss, or both.
Franki Oliver expressed encouragement that more people would be willing to take steps to protect their hearing if they knew they could still enjoy the full live music experience. She believes that these strategies, which involve improving earplug technology, accessibility, and cultural acceptance, could increase uptake of hearing protection in Generation Z at concerts and festivals.
The RNID offers a free online hearing test that can be accessed by clicking this link. It's a small step towards safeguarding your hearing and enjoying the music you love for years to come.
- The RNID's survey revealed that although Generation Z is aware of the risks linked to hearing loss from loud music, around 35% do not plan on using earplugs at concerts, mirroring other age groups.
- To make hearing protection more appealing and accessible, earplug manufacturers are focusing on creating earplugs that preserve music quality, offer various colors and styles, and are available at low or no cost at venues and festivals.
- Franki Oliver, Audiology Manager at RNID, suggests that people could take steps to safeguard their hearing if they know that they can still enjoy the full live music experience with proper protection, as exposure to loud sounds is a leading cause of hearing loss and tinnitus.
- In an effort to raise awareness and promote health-and-wellness, RNID is offering a free online hearing test, a small step towards preserving hearing and continuing to appreciate music for a long time.
