Harte Hanks Secures Sole Authorization for Licensing ADS Data Direct's Elite Medical Disease Database
📣 Strategically Positioning Harte Hanks in Cutting-Edge Healthcare Marketing 💼
📅 Published on June 2, 2025 📰
Hey there! Check out the latest scoop from Harte Hanks, a leading player in the world of customer experience and data-driven marketing.
🚀 Scooping up ADS's Medical Ailment Database 📊
Chelmsford, MA - Harte Hanks (NASDAQ:HHS) just snagged exclusive rights to license ADS Data Direct's premier Medical Ailment Database, with just a few select exceptions. This strategic move places Harte Hanks at the reins of one of the most diverse, HIPAA-compliant health data resources around, creating a treasure trove for healthcare marketers.
sourced from Healthier Me Today, this database boasts 100% triple opt-in users who've self-identified as dealing with specific health conditions from over 200 distinct ailment categories. This rich data sets Harte Hanks apart in delivering highly accurate targeted marketing, improved campaign performance, and undeniable compliance assurance for clients in the pharmaceutical, medical device, and broader healthcare sectors.
"Grabbing the exclusive licensing rights to this high-integrity database is a game-changer for Harte Hanks," said Teresa Gavin, Harte Hanks' VP of Data Solutions. "We've never been better equipped to help our clients reach the right consumers, ethically, effectively, and with substantial impact."
What makes this database special? 🌟
This resource shines for its depth and reliability. It captures self-reported health data through HIPAA-compliant processes on the Healthier Me Today platform. Whether it's diabetes, arthritis, heart disease, mental health disorders, or more - this database was tailor-made to power campaigns for individuals managing a wide range of conditions.
🥇 ADS Data Direct: A Premium Player 🏆
ADS Data Direct is a go-getter in the precision-targeted marketing solutions arena. Unlike the rest, they boast proprietary data assets that help clients generate leads and engage audiences across digital, mobile, email, and direct mail channels.
"Harte Hanks' acquisition of our flagship health database confirms their forward-thinking approach to data-driven marketing," said Eric Nelson, President & Managing Partner of ADS Data Direct. "Their expertise and strategic focus will unlock this asset's full potential, delivering a goldmine to healthcare and health-related marketers."
Got questions about this exciting acquisition, or interested in the Medical Ailment Database? 💭
(For media inquiries, reach out to Cindy Stein, Harte Hanks' Global Head of Marketing at [email protected] or check out their official site at www.HarteHanks.com)
✨ In case you're curious, here's a quick rundown of why this acquisition matters:
- Advanced Targeting Capabilities: Self-reported health data from triple opt-in users creates superior targeting precision and solid campaign performance for the healthcare sector[1][2][3].
- Compliance and Data Quality: HIPAA-compliance ensures ethical consumer engagement while maintaining high data quality[1][2][4].
- Strategic Competitive Advantage: Exclusive access to this database strengthens Harte Hanks' position in healthcare marketing, capitalizing on sizeable marketing budgets[1][2].
- Alignment with Industry Trends: This move lines up with the broader shift toward first-party, consent-based data in the face of tightening privacy regulations[1][4].
So, there you have it! Harte Hanks is strategically positioning itself as a titan in compliant, top-tier healthcare marketing. 💪🏿💼💪🏿
- Harte Hanks' acquisition of ADS Data Direct's Medical Ailment Database, a HIPAA-compliant health data resource, furthers their application of AI and data science in health-and-wellness technology, setting high standards for accurate targeted marketing.
- The digital database, sourced from Healthier Me Today, is rich with data from 100% triple opt-in users self-identifying with over 200 distinct health ailments, strengthening Harte Hanks' position in the healthcare sector.
- ADS Data Direct, a pioneering company in precision-targeted marketing solutions, leverages proprietary data assets to help clients reach audiences across digital, AI-driven, and traditional channels, aligning with Harte Hanks' focus on cutting-edge marketing strategies.
