Grassland Life's fresh visual emblem unveiled amidst surging demand for entirely grass-reared meat, milk, and fiber products
In a significant move, Pasture for Life, a community of passionate and committed farmers, has unveiled a new logo and visual identity on March 11, 2022. This refreshed look is part of an ambitious plan to drive greater awareness of high nature-value farming and help shoppers understand the health, welfare, and environmental advantages of buying Pasture for Life certified food and fibre.
The organisation, which has grown from a few farmers in 2011 to a diverse group of over 800 members, is recognised as a proactive force for change, championing pasture farming and recognizing the true role ruminant livestock will have in future food systems.
Agro-ecologist Dr Lisa Norton at the Centre for Ecology and Hydrology (CEH) hails Pasture for Life as a pro-active, innovative community of farmers who care about their animals, the food they produce, and the environment. They are leaders in the race towards farming methods that will provide future generations with healthy food and sustain farming communities without costing the earth.
The Pasture for Life community is built on collaboration and learning. Farmers learn from one another, and they work closely with researchers like Dr Norton. This collaborative approach is evident in the benefits they communicate about 100% pasture-fed farming.
Nutritional Advantages
Animals fed entirely on pasture have more nutrients and an ideal balance of omega-3 to omega-6 fatty acids, making their meat a rich source of essential nutrients, comparable to fish like mackerel. This approach aligns with whole, unprocessed, and organic food principles linked to historically lower rates of diseases such as cancer, heart disease, allergies, and autoimmune problems before industrialized agriculture.
Animal Welfare and Soil Health
Pasture-fed systems also contribute to positive changes in food and farming, emphasizing quality, nutrition, and animal welfare. Animals fed on pasture lead healthier, longer lives, and the pastures sustain higher soil organic matter and mineral content, which likely supports healthier plants and animals in the ecosystem.
Support from Industry Leaders
The Pasture for Life community has the support of rewilding pioneers Isabella Tree and Charlie Burrell, and the Show Food Movement's Shane Holland. Chef Chantelle Nicholson, chef patron of Mayfair restaurant Apricity, praises Pasture for Life as a group of passionate and committed farmers who collaborate for a force for good.
Sue Pritchard, chief executive of the Food, Farming and Countryside Commission, states that Pasture for Life is leading the way in accelerating the transition to a food and farming system that is not reliant on fossil fuels, restores lost biodiversity, and strengthens the UK’s food security.
Professor Michael Lee, deputy vice chancellor of Harper Adams University, believes that grazing ruminants have an evolutionary advantage in using land unsuitable for crops and delivering multi-functional outputs, such as high-quality, nutrient-dense food, nature recovery, and sustainable farming businesses.
The Pasture for Life community is delivering practical change with farmers on the ground and growing awareness amongst the public to support the change towards sustainable farming practices. As more consumers become interested in 100% pasture-fed food and fibre, the future of Pasture for Life looks bright and full of potential.
[1] Improved nutrition for humans and healthier, longer lives for animals. [2] Connected to traditional diets associated with lower chronic disease rates. [3] Improves soil and pasture health that underpins sustainable farming.
- Sustainable farming practices, like those advocated by Pasture for Life, promote a more balanced omega-3 to omega-6 ratio in animal meat, making it comparable to fish in terms of essential nutrients, contributing to improved nutrition for humans and healthier, longer lives for animals.
- The farming methods adopted by Pasture for Life align with traditional diets and are linked to lower rates of chronic diseases such as cancer, heart disease, allergies, and autoimmune problems.
- By focusing on pasture-fed systems, Pasture for Life also enhances soil and pasture health, equating to sustainable farming practices that support overall ecosystem health.
