Dettol announces the appointment of Mahendra Singh Dhoni, famously known as 'Captain Cool', as its new endorsement figure.
Dettol, India's renowned germ protection brand, has announced the appointment of Mahendra Singh Dhoni as the brand ambassador for its Dettol Soaps, Bodywash, and Handwash range, with the introduction of a new product - Dettol Icy Cool.
The latest offering from Dettol, Dettol Icy Cool, is designed to safeguard individuals against skin infection-causing germs during the extreme heat of summer. This product provides an instant icy burst of cooling refreshment, perfect for keeping cool in the scorching summer weather.
The campaign for Dettol Icy Cool features a TV commercial where a teenage boy seeks reassurance from Mahendra Singh Dhoni, who miraculously steps out of a poster to endorse Dettol Icy Cool as the perfect solution for staying cool under pressure.
The slogan for the campaign, "Body cool toh mind cool, performance cool!" emphasizes the connection between maintaining a cool body and a clear mind, whether one is preparing for a cricket match or an exam. The campaign is brought to us by Reckitt, the parent company of the Dettol brand.
Dettol Icy Cool products are part of the broader Dettol range, which now includes cooling products under the Dettol Icy Cool category. These products are specially formulated to offer protection against germs and provide relief from the discomfort of hot summer days.
Key benefits of the Dettol Icy Cool range include:
- Strong cooling sensation - providing an intense cooling sensation to combat the heat.
- Comprehensive germ protection - offering 99.9% protection against skin infection-causing germs, essential during summer due to the increased risk of skin issues.
- Maintaining composure under pressure - the cooling and protection offered by Dettol Icy Cool helps individuals stay calm and focused in high-pressure situations, much like the brand's celebrated endorser, Mahendra Singh Dhoni.
By incorporating the Dettol Icy Cool range into their summer skincare routines, consumers can stay cool, germ-free, and calm—alleviating the discomfort often felt in sweltering summer months in India.
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- The latest development in marketing strategies by Reckitt, the parent company of Dettol, is the appointment of Mahendra Singh Dhoni as the brand ambassador for Dettol's skincare range, particularly for Dettol Icy Cool.
- Amidst the heat of summer, Dettol's new product, Dettol Icy Cool, offers a solution to stay cool and safeguard against skin infections with its cooling and intense germ protection.
- With the launch of Dettol Icy Cool, the brand has ventured into the health-and-wellness sector, providing a cooling range of soaps, bodywash, and handwash designed for the sweltering summer months.
- Consumers seeking relief from the discomfort of hot summer days and a means to combat skin infections can explore the personal-finance friendly prices of Dettol Icy Cool products, available for shopping online or in stores.
- In addition to traditional advertising methods, such as TV commercials and print media, the Dettol Icy Cool campaign will also include digital marketing efforts, reaching out to consumers through social media platforms, and sports-betting websites to engage a broader audience.
- Whether you're tuning into the latest news, watching football matches, or indulging in entertainment, keep an eye out for promotions and updates on the Dettol Icy Cool range, available for purchase alongside your favorite lifestyle and fashion-and-beauty items.
- Finance experts recommend including the new Dettol Icy Cool range in your personal-finance planning for the summer months, as grooming and self-care products are essential for maintaining overall wellbeing during the scorching season.
- To maximize savings on your skincare essentials, consider downloading the website app to access exclusive deals, discounts, and coupons for Dettol Icy Cool products, along with news updates and your favorite articles on various topics, including sports, weather, and lifestyle.
- In the spirit of health, wealth, and lifestyle, embrace the refreshing and cooling sensation of Dettol Icy Cool, the perfect combination of advertising innovation, marketing flair, and science-backed health benefits.
