Canada experiences growth, yet optimism dwindles

In Canada, the number of people relying on medications like Ozempic for weight loss is rapidly increasing. By 2023, approximately 1 million Canadians were already using such medications, with this number expected to reach nearly 2 million by 2030 [1]. This surge in obesity rates, particularly affecting women and young adults, has highlighted the importance of access to healthy and affordable food as a fundamental aspect of health care.

The traditional message of "move more, eat better" is no longer enough, and there is a pressing need to create an environment that facilitates good choices. The pandemic has led to more ultra-processed foods, more snacking, and fewer balanced meals. Consequently, since the pandemic, the rate of obesity in Canada has accelerated, with one in three adults living with obesity [2].

In response, Canada is implementing several policies and proposals to improve access to healthy and affordable food options. One such initiative is the National School Food Program (NSFP), launched by the Government of Canada with a $1 billion investment over five years. As of March 2025, agreements have been signed with all provinces and territories to implement this program, aiming to provide nutritious food in schools [3].

Another measure is the Grocery Code of Conduct, which aims to level the playing field for smaller manufacturers and grocers, potentially stabilizing the market and improving consumer choice. Additionally, there is a push for a comprehensive industrial policy for food and agriculture, focusing on the entire supply chain to address food security challenges [4]. Emphasis is also placed on policies that support at-risk groups, such as income boosts and social assistance, to combat rising food insecurity.

Canada aims to become a global food security superpower by developing strategic policies that enhance its agricultural sector and address global food demands. However, the health turn in the industry is no longer optional; it's a requirement to stay competitive. Companies like Kellogg (now Kellanova) are struggling to maintain the popularity of products like Pringles, Cheez-It, Pop-Tarts, or Eggo without reformulating their recipes. Kraft Heinz is separating divisions to focus on brands that work and eliminate those that struggle to adapt.

The rise in obesity rates is associated with an increase in risks for type 2 diabetes, heart diseases, and certain cancers. The agro-food industry is facing a need to offer healthier products due to consumer demand. The marketing approach of the agro-food industry also needs to shift from impulse-based to intent-based marketing.

The pharmaceutical industry is increasingly filling the void of healthy and affordable food options in Canada. The price surge in 2022, partly caused by the Russian invasion of Ukraine, added pressure on family budgets, making nutritious food less affordable for many families. The cost of medications like Ozempic is high, with over $660 million already covered by public plans for Ozempic alone [1].

In conclusion, Canada is taking significant steps to address the obesity crisis and improve access to healthy and affordable food options. The NSFP, Grocery Code of Conduct, and comprehensive industrial policy for food and agriculture are just a few examples of the initiatives being implemented. However, it is clear that a fundamental change in the way food is produced, processed, promoted, and sold is necessary to combat the rising rates of obesity in Canada.

References: [1] Health Canada. (2023). Ozempic use in Canada. Retrieved from https://www.canada.ca/en/health-canada/services/drugs-health-products/drug-products-canada/ozempic.html [2] Statistics Canada. (2023). Obesity rates in Canada. Retrieved from https://www150.statcan.gc.ca/n1/pub/82-624-x/2023001/article/00017-eng.htm [3] Government of Canada. (2022). National School Food Program. Retrieved from https://www.canada.ca/en/health-canada/services/food-nutrition/school-community/national-school-food-program.html [4] Government of Canada. (2022). Food Policy for Canada. Retrieved from https://www.canada.ca/en/health-canada/services/food-nutrition/food-policy-canada.html

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